MOT Accelerator
MOT Growth OS
Eight weeks of work that build into your company’s Growth OS. 29exercises across 5 pillars. Open the session you’re in; the rest unlock as the cohort moves.
Bringing a co-founder or business partner? Have them email hello@motgrowth.com with their name and we’ll add them. Cohort seats cover your whole leadership team.
Growth DiagnosticWeek 1
- s1e1Four-Quadrant Diagnostic
- s1e2Forces & Friction
- s1h1Revenue Reality Checkhomework
Growth DiagnosticWeek 2
- s2e1Growth Arenas: Future
- s2e2ICP with RYG
- s2h1MOT Fit Scorecardhomework
- s2h2Growth OS: Goalshomework
Brand SchematicWeek 3
Brand SchematicWeek 4
- s4e1Values to Experience Principles
- s4e2Buyer Trust Brief
- s4h1Fan Audithomework
- s4h2Growth OS: Charterhomework
Depth MarketingWeek 5
- s5e1Belief Audit + Stance
- s5e2Transformation Statement
- s5h1Messaging Matrixhomework
Depth MarketingWeek 6
- s6e1Content Pillars
- s6e2Demand Pathway
- s6e330-Day Content Commitment
- s6h1Touchpoint Audit (PESO)homework
- s6r1Growth OS: Marketing reviewfor review
Trust PipelineWeek 7
- s7e1Trust Audit: 7 Levels
- s7e2Depth Plan
- s7e3Pain Interview
- s7h1Trust Calendarhomework
- s7r1Growth OS: Sales reviewfor review
Commitments and InitiativesWeek 8 + month off
- s8e1Growth OS
- s8h1Decision Diaryhomework